iMac Computer Screen

To make a splash in the summer, #MY360INDEPENDENCE enabled customers to share their great experiences, and receive rewards for being part of the conversation. A micro-site was built and streamed into banks and cafés nationally, with support from other OOH engagements, such as a food truck that served patriotic popsicles.

Look At You Go

To highlight Capital One 360 as a mobile bank, we created “Look At You Go”. Video ads highlighted the benefits of the product, and digital media drove to a dedicated landing experience that pushed conversion.

Display and Email

Email and display drove consumers to more information about the product offering.

Get Ahead

To test against “Look at You Go”, we created “Get Ahead”. Video ads highlighted the benefits of the product and digital media drove to a dedicated landing experience that pushed conversion.

Display and Email

Email and display drove consumers to more information about the product offering.