The integrated campaign touched TV, online, and offline. The digital ecosystem informed customers while driving traffic and conversion to JetBlue’s main site.
The innovative platform highlighted JetBlue’s differences as well as giving users engaging content with which to share on social platforms.
An extensive digital campaign drove traffic to the microsite.
I like to make things! At some point soon I’ll update this with some interesting information. But for now at least you get to know what I look like in case we meet.