We completely overhauled the site, as well as all design elements and photography.
Logo and Fonts
The logo was updated, smoothing out the curves and making it sharper. The crescent was added as an iconographic symbol and gives the illusion of a ring. The font selections compliment the logo with maintaining maximum legibility.
The new photography conveyed a rustic hand-made feel that complimented the hand-crafted jewelry perfectly.
UI and UX
The e-commerce site was completely redesigned – simplifying the checkout process and reorganizing the architecture so that customers could much more easily find and purchase the items they were interested in.
Having a mobile optimized site allows for more exposure in social channels such as Instagram.
Currently open to new opportunities!Email firstname.lastname@example.org for inquiries.
I’m a veteran creative and designer with experience in almost every platform and channel imaginable. I have deep, expert knowledge of digital products, brand design, and strategy. I’m highly adept at building, leading, and mentoring teams of creatives and designers.
Also, I’ve heard through the grapevine that I’m really fun to work with!