iMac Computer Screen

We completely overhauled the site, as well as all design elements and photography.

Logo and Fonts

The logo was updated, smoothing out the curves and making it sharper. The crescent was added as an iconographic symbol and gives the illusion of a ring. The font selections compliment the logo with maintaining maximum legibility.

Art Direction

The new photography conveyed a rustic hand-made feel that complimented the hand-crafted jewelry perfectly. 

UI and UX

The e-commerce site was completely redesigned – simplifying the checkout process and reorganizing the architecture so that customers could much more easily find and purchase the items they were interested in.

Responsive Design

Having a mobile optimized site allows for more exposure in social channels such as Instagram.