We focused on three main areas based on a combination of usage, feedback, and business priorities.
To account for all use cases, I mapped out various paths our users could potentially take.
Wireframes helped to quickly identify tech feasibility without having to spend time executing high-definition designs.
To help stand out in the venue we chose the proprietary color of purple and developed the system around that.
Putting It All Together
We kept the interfaces simple as many of our events have colorful assets.
The app was promoted in dozens of locations throughout the venue and was announced during halftime and displayed on Gardenvision throughout our events.
The app outperformed on all metrics with the app store rating climbing from a 3.4 to a 4.7 in a matter of months.
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I’m a veteran creative and designer with experience in almost every platform and channel imaginable. I have deep, expert knowledge of digital products, brand design, and strategy. I’m highly adept at building, leading, and mentoring teams of creatives and designers.
Also, I’ve heard through the grapevine that I’m really fun to work with!