iMac Computer Screen

Feature Pillars

We focused on three main areas based on a combination of usage, feedback, and business priorities.

User Journeys

To account for all use cases, I mapped out various paths our users could potentially take.

Wireframes

Wireframes helped to quickly identify tech feasibility without having to spend time executing high-definition designs.

Visual Identity

To help stand out in the venue we chose the proprietary color of purple and developed the system around that.

Putting It All Together

We kept the interfaces simple as many of our events have colorful assets.

In-Venue Presence

The app was promoted in dozens of locations throughout the venue and was announced during halftime and displayed on Gardenvision throughout our events.

Overall Performance

The app outperformed on all metrics with the app store rating climbing from a 3.4 to a 4.7 in a matter of months.