Identifying personas helped us focus on what sections of the site we needed to focus and and build new features for.
Mobile-First Responsive Design
The goal was to keep the site clean and give it a slightly editorial feel, which would tie nicely into our content marketing strategy. Since Pond5 has customers in 70+ countries one.
Custom Component Based CMS
Due to the vast amount of pages across the site we built components that could be easily leveraged.
SEO Rank Strategy / Player Rosters
One of the largest traffic plays was introducing player dynamic player profiles to drive SEO traffic to our owned properties.
We took a systematic approach to rolling out new UI systems across the entire site.
We aligned our product roadmap to enable business priorities as they shift throughout the season.
The site has performed extremely well on a number of key metrics.
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