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Personas

Identifying personas helped us focus on what sections of the site we needed to focus and and build new features for.

Mobile-First Responsive Design

The goal was to keep the site clean and give it a slightly editorial feel, which would tie nicely into our content marketing strategy. Since Pond5 has customers in 70+ countries one.

Custom Component Based CMS

Due to the vast amount of pages across the site we built components that could be easily leveraged.

SEO Rank Strategy / Player Rosters

One of the largest traffic plays was introducing player dynamic player profiles to drive SEO traffic to our owned properties.

Consistent UI

We took a systematic approach to rolling out new UI systems across the entire site.

Business-Lead Optimizations

We aligned our product roadmap to enable business priorities as they shift throughout the season.

Overall Performance

The site has performed extremely well on a number of key metrics.