The thousands of add-on downloads saw a significant increase in conversion rate amongst it’s users while driving down the amount of time it took editors to finalize their projects.
UI and UX
The UI allowed editors to easily search within Pond5’s library, download watermarked comps, and then update those comps with finished video files once the purchase had been completed.
Landing Page and Email
An integrated marketing campaign drove users to learn more about the partnership and to download the add-on.
Paid display drove awareness for the new add-on and directed users to the landing page experience.
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