What we updated during the rebrand process:
Logo • Fonts • Colors • Iconography • Voice and Tone • Email Templates • UI components • Art Direction • Paid Advertising • Blog • Events • PR • Office Decor • Videos • Content Marketing • Basically Everything!!!
Read more about the rebrand here.
Logo and Fonts
The goal was to keep the site clean and give it a slightly editorial feel, which would tie nicely into our content marketing strategy. Since Pond5 has customers in 70+ countries one of the key requirements was leveraging fonts that offered a full-range of international characters.
Color System and Iconography
Blue remained one of Pond5’s most prominent brand colors. The introduction of pink and yellow gave a more fun, fresh look, and allowed for diversity when designing for user experience. A simple iconographic system enabled users to easily navigate through the site and identify new features.
UI and UX
Extensive research and discovery revealed hundreds of opportunities to enhance the customer experience. The entire site was completely reimagined from top to bottom.
We highlighted some of our top buyers and sellers and featured them on the homepage.
Email templates were developed for onboarding new users, promotions, newsletters, and internal communications.
Brand display ads were created and ran across multiple channels to help engage new customers and drive them to the site.
Re-invisioning our curated collections enabled us to better merchandise trending content in a fun and attractive way.
I like to make things! At some point soon I’ll update this with some interesting information. But for now at least you get to know what I look like in case we meet.