We went through significant discovery and testing to insure that this new product feature was fully thought out and validated with users. We then did multiple design exercises to make sure we were confident with the release.
UI and UX
The final product ensured an excellent user experience that was easily understood and used.
User Testing Validation
On larger/more risky projects such as new features, it’s important to use a holistic UX process that includes vetting user-feedback.
Email A/B Test
It’s important to A/B test new communications to have a better handle on how your users like to be communicated with.
I like to make things! At some point soon I’ll update this with some interesting information. But for now at least you get to know what I look like in case we meet.