Thousands of Royal Caribbean enthusiasts signed up and populated the website with content from their adventures. Users could upload photos and populate their profiles with information pertaining to all of the cruises they has taken.
We built an interactive timeline that took users through the history of Royal Caribbean and gave them some insight into how special the experiences had always been.
To entice new customers to try out cruising, highly engaging display ads were distributed through a wide network of channels, including many rich media executions.
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