To be as authentic as possible we cast actual makers who represented the environments we placed them in.
Art Direction for Catalog
Through a premium photoshoot we were able to capture Sebago in a new light. The overall goal was to capture natural authenticity and tap into the maker community to bring this authenticity to life.
We translated the concept across all of Sebago’s digital channels, including social.
Print ads ran in a variety of magazines and tested an approach of leading with lifestyle versus leading with the product.
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