And integrated campaign that included online, offline, and TV led consumers to an interactive web portal where they could obtain more information about the product.
The illustrative style leveraged iconic women throughout history and highlighted the importance of hairstyle in popular culture.
The web portal included highly engaging content such as how-to videos, product information, and an interactive makeover salon.
To empower the Sunsilk community we hosted a contest to find the next ambassador for the brand.
Paid display ads directed consumers to the web portal where they could learn more about the product and locate stores that carried Sunsilk in their area.
With the rise of social platforms such as Myspace and Facebook we made sure to work collaboratively with them to give a unique experience to our visitors.
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