The work was developed for a multi-million dollar multi-channel campaign. Some of the key components were the redesign of the DROID Does website as well as multiple tv spots and a whole host of digital advertising.
This revolutionary art direction took a simple, yet technical approach to featuring the devices. Using rare zoom lenses we were able to capture the incredible details of the phones through lighting them properly.
By partnering with Motorola we were able to integrate the DROID brand into the device UI. This was a first for both Verizon and Motorola.
To add some movement and intrigue to the landing page experience we filmed actions that we controlled through a parallax effect when you scrolled.
The display ads were as striking as the TV spots and featured the simple beauty of the devices.
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I’m a veteran creative and designer with experience in almost every platform and channel imaginable. I have deep, expert knowledge of digital products, brand design, and strategy. I’m highly adept at building, leading, and mentoring teams of creatives and designers.
Also, I’ve heard through the grapevine that I’m really fun to work with!