The work was developed for a multi-million dollar multi-channel campaign. Some of the key components were the redesign of the DROID Does website as well as multiple tv spots and a whole host of digital advertising.
This revolutionary art direction took a simple, yet technical approach to featuring the devices. Using rare zoom lenses we were able to capture the incredible details of the phones through lighting them properly.
By partnering with Motorola we were able to integrate the DROID brand into the device UI. This was a first for both Verizon and Motorola.
To add some movement and intrigue to the landing page experience we filmed actions that we controlled through a parallax effect when you scrolled.
The display ads were as striking as the TV spots and featured the simple beauty of the devices.
I like to make things! At some point soon I’ll update this with some interesting information. But for now at least you get to know what I look like in case we meet.