iMac Computer Screen

Research, Discovery, and Exploration

We took a look at dozens of competitors, and combed through reviews to start identifying required features for our app. Interviews with educators helped us understand usage, adoption, and opportunity. I like to put “pen to paper” as quickly as possible to start exploring ideas and understanding tech feasibility.

Brand + Visual Design

I designed all visual elements and partnered with the fantastic designer Annabelle Kim, who helped with all of the tile illustrations.

Cross-Device Experience

We created a logged-in state so that user content would automatically transfer between devices.

Promos

I created a full press kit to help spread the word.

Communications

Our website and emails act as both acquisition channels and FAQs.