JetBlue
Since their inception in 2000, JetBlue has been a jetting company. Happy Jetting aimed to call out the distinction between “flying” with the other guys and “jetting” with JetBlue.
Happy Jetting
The integrated campaign touched TV, online, and offline. The digital ecosystem informed customers while driving traffic and conversion to JetBlue’s main site.
Microsite
The innovative platform highlighted JetBlue’s differences as well as giving users engaging content with which to share on social platforms.
Paid Digital
An extensive digital campaign drove traffic to the microsite.
