Hands-on design leadership for products that scale.

From marketplaces to AI-enabled tools, I design and ship products that drive real business impact—bringing a player-coach mindset and staying close to the work to make sure it delivers.

View Case Studies →
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$1bn+

Marketplace & Platform Revenue

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100M+

Users Reached

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14

0→1 Product Launches

Where I Create Impact

Reducing Friction at Scale

Building workflows, systems, and product experiences that help users navigate complexity with clarity and trust.

Trust-Driven Systems

Creating scalable systems that simplify complexity and unlock faster execution.

Navigating Ambiguity

Helping teams move from uncertainty to clear product direction through rapid iteration, collaboration, and execution.

A webpage from Dribbble with the tagline "Hire the world's best designers". It features design project previews, including logos, illustrations, and mobile app designs, with profiles of designers displayed at the bottom.
The image is a logo with the word 'Dribbble' written in cursive, dark purple font.

Shifted business model from discovery platform to revenue-generating marketplace.

$8M+ GMV in 12 months →

Multiple screenshots of a mobile app showing a grocery shopping and payment process with barcode scanning, price totals, and cashback offers.
Black silhouette of a rocket icon on a black background

Evolved consumer wallet and rewards platform to support growth and monetization.

Reached #1 in the Travel Category →
A person holding a dog in front of a kitchen counter with a sink and window.

Replatformed the digital experience across MSG’s live entertainment ecosystem.

+28% lift in ticket sales →

Pricing options for a video download, with a scenic mountain and northern lights background. The options include 4K for $499 and HD for a lower price. The 4K option is selected, and there's an 'Add to Cart' button below.
A silhouette of a person riding a bicycle on a street at sunset or sunrise with a vibrant orange and yellow sky.

Led full marketplace and brand transformation following $61M Series A.

10× revenue growth and successful $250M exit →

How I Operate as a Player-Coach

Outcomes Over Optics

Align product direction with measurable outcomes and meaningful user impact.

Systems That Compound

Build workflows, systems, and processes that reduce friction and scale effectively over time.

Elevating Teams Through Clarity

Create alignment, reduce ambiguity, and help strong cross-functional teams do their best work.

I work best close to the product — shaping workflows, simplifying complexity, and helping teams turn ambiguity into intuitive user experiences.

What I Optimize For

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Reducing ambiguity in high-impact workflows

Elevating the moments that define trust and usability

Simplifying operational complexity across products and platforms

Making emerging technology useful — not performative

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If you’re evolving a product or platform — let’s talk.

Best suited for teams tackling operational complexity, trust, and product systems at scale.

Let's Talk
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