I build economic systems that drive platform growth.

Design Director & Principal Designer specializing in marketplace transformation, commerce infrastructure, and aligning business goals with engineering scale.

Economic Systems

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Organizational Design

Growth Infrastructure

A webpage from Dribbble with the tagline "Hire the world's best designers". It features design project previews, including logos, illustrations, and mobile app designs, with profiles of designers displayed at the bottom.

Shifted business model from discovery platform to revenue-generating marketplace

Rebuilt Dribbble’s economic engine by introducing AI-assisted talent matching, structured project briefs, and marketplace workflows that connect hiring intent with designer supply.

• +40% Transaction Growth

• AI-Assisted Designer Matching

• Intent-Driven Hiring Workflows

$8M+ GMV in 12 months →

Multiple screenshots of a mobile app showing a grocery shopping and payment process with barcode scanning, price totals, and cashback offers.

Evolved consumer wallet and rewards platform to support growth and monetization

Modernized the consumer and merchant experience while introducing a scalable design system and pod-based operating model. Enabled faster experimentation across discovery, rewards, and merchant tooling.

• 60% faster release velocity

• Merchant churn reduced 45%

• 251% increase in transaction volume

Reached #1 in the Travel Category →

Unifying the live event experience

Connected ticketing, in-venue services, and fan engagement into a cohesive ecosystem—moving from fragmented touchpoints to a single experience layer.

• Connected digital and in-venue systems

• Established scalable design systems across logos

• 40% increase in weekly active users

+28% lift in ticket sales →

A digital overlay shows options for purchasing a camera, with a scenic background of snow-covered mountains under a night sky with colorful northern lights. The overlay displays prices and resolution options: 4K for $499 and HD for a lower price. There is a blue 'Add to Cart' button.

Led full marketplace and brand transformation following $50M Series A

Directed platform UX overhaul and rebrand to modernize discovery and unlock scalable growth.

• 10M+ media assets indexed with AI

• Membership model introduced

• $20M+ annual revenue unlocked

10x revenue growth and $250M exit

AI-powered help center content

Designed early AI-assisted documentation and support workflows that helped teams scale knowledge sharing and customer support.

• Enabled teams to scale product knowledge globally

• Reduced internal support requests by 20%

• Early LLM-driven knowledge retrieval system

0 > 1 product launch →

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Eight-Figure Growth

Organizational Leverage

Revenue-aligned product transformation

Built teams and systems that increased product velocity

Millions of Users

Product Evolution

Shipped products at global scale

0→1 builds, pivots, and scale

Person using an Apple iMac computer at a wooden desk with a keyboard and mouse, working on an organized digital project or presentation.

If you’re evolving a product or platform — let’s talk.

Based in Connecticut (Fairfield County). Open to local hybrid roles and selective remote teams.

Download Resume