I build economic systems that drive platform growth.
Design Director & Principal Designer specializing in marketplace transformation, commerce infrastructure, and aligning business goals with engineering scale.
Systems Thinking
Org Clarity
Economic Leverage
Shifted business model from discovery platform to revenue-generating marketplace.
Introduced new workflows, matching systems, and reduced disintermediation.
• +40% Transaction Growth
• Economic Engine Rebuild
• Two-Sided Scale
$8M+ GMV in 12 months →
Evolved consumer wallet and rewards platform to support growth and monetization.
Strengthened monetization, reduced revenue leakage, and established scalable design systems.
Systems Thinking
Systems Thinking
Systems Thinking
Repositioned and rebuilt underperforming venue app to align with digital strategy.
Repositioned and rebuilt underperforming venue app, aligning it with broader digital strategy.
Systems Thinking
Systems Thinking
Systems Thinking
Led full marketplace and brand transformation following $50M Series A.
Directed platform UX overhaul and rebrand to modernize discovery and unlock scalable growth.
AI-powered help center content.
I was one of the first full-time non-partner hires for this early stage VC funded company. The task was to stand up one leg of our organization’s 3-Legged Stool.
This huge consolidation effort of all MSG Company Websites
Built out a premium experience to help sell suites and higher priced experiences. Implemented a self-serve checkout option for catering.
Eight-Figure Growth
Organizational Leverage
Revenue-aligned product transformation
Built teams and systems that increased product velocity
Millions of Users
Product Evolution
Shipped products at global scale
0→1 builds, pivots, and scale
If you’re evolving a product or platform — let’s talk.
Based in Connecticut (Fairfield County). Open to local hybrid roles and selective remote teams.