Pond5 Marketplace
I was brought in to re-orient the company towards design thinking upon close of their $61M Series A. The results of this investment spoke for itself — usage skyrocketed and revenue increased nearly 10x throughout a 3 year period. Acquired by Shutterstock for $210mm.
Design Vision From The Ground Up
Process + Tools
Implemented core toolset to enable speed through collaboration and alignment.
Execution
Translated strategies into actionable projects. Hands-on full-service design + direction.
Strategy
Identified largest opportunities through research, interviews, and analytics.
Staffing + Budget
Started product design team from scratch (0-5) and managed marketing creative team (6).
The P5 Design Studio
We built out a full-service studio to enable product design, brand design, marketing design and strategy for the entire organization.
A Complete Re-Imagining
The first task upon being hired was to work with our agency partners and re-launch the entire Pond5 experience. From there we re-oriented the internal team to maintain and scale.
Bringing It All To Market
We completely re-envisioned the web platform introducing a design system and hundreds of optimizations to the experience.
Old Design
Updated Design
Search Results / Video
Search Results / Music
Artist Profile Page
Content Blog
Payment Flows
Artist Acquisition Page
Create With Us
Create With Us ended up being the brand mantra that we embraced as an artist-first company and community.
Membership - A New Core Product
The membership offering allowed for unlimited downloads of a premium collections for a very affordable monthly fee. This product ultimately drove additional revenue in the mulitple $MM range.
Searching and Filtering With AI
We completely re-organized the search results page. One of the coolest features we designed for was a search implementation of filter by images with similar visual characteristics.
Updated Design
Old Design
We did extensive usability testing to insure that the changes we were making had the positive effect intended.
E-mail Ecosystem
We created and executed a complex e-mail strategy from the ground up.
Adobe Premiere Add-On
To help video editors with their workflow, Pond5 partnered with Adobe to create an add-on that let users search and download from Pond5 directly within Premiere Pro.
Download the final product here.
