Capital One

Banking had typically been thought of as an outdated industry. With the acquisition of ING Direct, one of the first online only banks, Capital One looked to reposition itself as a leader in the digital banking landscape through integrated creative campaigns. 

To make a splash in the summer, #MY360INDEPENDENCE enabled customers to share their great experiences, and receive rewards for being part of the conversation. A micro-site was built and streamed into banks and cafés nationally, with support from other OOH engagements, such as a food truck that served patriotic popsicles.

Look At You Go

To highlight Capital One 360 as a mobile bank, we created “Look At You Go”. Video ads highlighted the benefits of the product, and digital media drove to a dedicated landing experience that pushed conversion.

Get Ahead

To test against “Look at You Go”, we created “Get Ahead”. Video ads highlighted the benefits of the product and digital media drove to a dedicated landing experience that pushed conversion.