Minerva Knows

I was one of the first full-time non-partner hires for this early stage VC funded company.
The task was to stand up one leg of our organization’s 3-Legged Stool.

Design Vision From The Ground Up

Understanding Our Customers’ Problems

Leveraging customer interviews and data insights, and synthesizing them in Dovetail, we developed our psychographic segmentations. Our learnings simplified our approach and decreased the five personas we were focusing on down to just one.

Customer Service Manager (CSM)

Goal - Be an authority by helping their clients to become experts and stay engaged on her company’s platform.

Problem - Creating help centers and documentation is:
1. Time Consuming
2. Expensive
3. Outdated Quickly

How Great Design Contributed to the Solution

Leveraging our AI product “Socrates” we captured user data on customers websites. To make that data usable we created a UX that focused on three buckets:

Asset Types Created:

Planning It All Out

The design team leverages a combination of artifacts including sketches, flows, storyboards, journeys, and wireframes to communicate vision and promote alignment around projects.

Design System = Speed + Clarity

Atomic and Component based design system in Figma to help with visual requirements and speed to market.

Pulling It All Together

Building The Minerva Brand

We went through an extensive discovery and strategy process to speak to the personas we developed.