Radio City Rockettes Digital

A digital celebration of the Christmas Spectacular.

Personas

Identifying personas helped us focus on what sections of the site we needed to focus and and build new features for.

Updating the IA

Re-architected the main nav and general architecture to enable better UX and discoverability within the application.

Interactive Calendar

Completely re-imagined to serve hundreds of individual events.

E-Comm Storefront

A brand new experience to sell all of the Rockettes great merchandise.