NY Knicks Digital

A complete re-imagining of Knicks.com that included building out new sections, updating the navigation, and implementing A/B testing.

Main Responsibilities Included:

Developing Personas

Identifying personas helped us focus on what sections of the site we needed to focus and and build new features for.

Mobile-First Responsive Design

The goal was to keep the site clean and give it a slightly editorial feel, which would tie nicely into our content marketing strategy.

Custom Component Based CMS

Due to the vast amount of pages across the site we built components that could be easily leveraged.

Consistent UI

We took a systematic approach to rolling out new UI systems across the entire site.

SEO Rank Strategy / Player Rosters

One of the largest traffic plays was introducing player dynamic player profiles to drive SEO traffic to our owned properties.

Business-Lead Optimizations

We aligned our product roadmap to enable business priorities as they shift throughout the season.

Overall Performance

The site has performed extremely well on a number of key metrics.