I’m a hands-on design leader focused on craft and culture.
I manage inclusive design teams, evolve process to enhance productivity, and shape strategies that help companies scale.
Select Work
Design transformation during a hyper-growth stage.
AI-powered help center content.
Designing the first in-venue app.
Two-sided marketplace for artists.
Leading Principles
These are some of the guidelines I use when establishing frameworks towards craft, rigor, and culture.
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Harness a blend of data, customer insights, interviews, testing, and intuition to drive informed choices. Understand your audience intimately to craft products that resonate, prove valuable, and inspire genuine affection.
Transform ambiguity into lucidity through effective communication.
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Continuously elevate and refine craft to harness creativity, consistency, and attention to detail.
Mitigate risk and ensure the delivery of the optimal solution through rigorous process of understanding, communicating, aligning, documenting, testing, and validating.
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Embrace empathy in all interactions, recognizing its impact in collaboration. Provide mentorship for career growth, balancing product development and well-being.
Remove obstacles, enabling unhindered progress.
Bootstrap to Fortune 50
I’ve had the great privilege of working with some of the smartest folks around.
Design Thinking
A collection of some of the ways I think about design and how I apply my thinking to my process and work acumen.
Management Design: 101
Painful Design Truths